Pioneering and responsible kitchen solutions
&SHUFL is kitchen, wardrobe and bathroom solutions. Designed and produced in Denmark since 2013, where we, as the first, pushed the Danish kitchen industry with Ikea hacks, which gave the opportunity to have a designer kitchen at an affordable price. It was groundbreaking, and it was also when we broke with the white kitchen and inspired the use of colors and combinations of materials in the kitchen.
Today we create solutions for all types of kitchens, but we are not done shaking up the kitchen industry.
Recently, we have examined all stages of production, product development, and materials in order to reduce the carbon footprint of our solutions. We call our work with sustainability &action, and we do that because it is necessary for our collective future that we get started now. There needs to be a shake-up in the kitchen industry. We have done that since we were founded and we still see it as our task.
Design and sustainability are our passion, and together with our team of talented and committed colleagues, we love to create beautiful and functional solutions for our customers that can last a lifetime.
Lotte Hyldahl & Kristoffer Brems
Founders, & SHUFL
2023: Ten years of innovation
2023: Old kitchen – new possibilities
2022: Relaunch of an iconic grip.
2022: A more sustainable choice.
2021: Climate in focus.
2020: &SHUFL moves and expands.
2018: Gazelle company for the first time.
2017: Raw and Honest
2017: Challenging the conventions.
2016: Wood can also be shuffled.
2015: Innovative design company of the year.
2015: A unique design experience
2014: Born sustainably.”
2013: Settlement with the white kitchens
2013: Denmark’s first Ikea hackers.
What does shufle mean?
Our name &SHUFL is inspired by the English word “shuffle”, among other things means “The act of mixing a set of playing cards before giving them out”.
With &SHUFL, we precisely wanted to mix the cards in the kitchen industry in a new way by:
- Match our Danish carpentry products with Ikea’s global kitchen system.
- mix unconventional materials with beautiful colors
- sell architect-designed kitchens at more affordable prices than one was used to.
The small film here to the right is from 2013, but still illustrates quite well our idea with &SHUFL.
And even though we are very Danish, we pronounce &SHUFL in English: [and sjåfel].