At &SHUFL, we take responsibility and lead the way with the goal of being the greenest kitchen company in Europe. We aim to create a green agenda that enables you as a customer to make an informed, more sustainable choice. We want to create ripples in the water within our surroundings, our suppliers, and our competitors, just as we did when we introduced the Ikea hack in Denmark. Today, there isn’t enough happening in the industry.
There needs to be action behind the words
We have consolidated our sustainability efforts under the heading &ACTION. We have done that to promise ourselves and our customers that there must be action behind the words.
How can we do the most possible – as quickly as possible?
For several years, we have been working with &ACTION and have identified, through in-depth analysis, the three areas of focus where we can currently and most effectively contribute to a better climate. We can do that by being transparent with you as a consumer, so you can make an informed choice when you purchase. By prioritizing sustainability as much as design in our product development and by contributing to extending the lifespan of existing kitchens.