SUSTAINABILITY
there must be action behind
SUSTAINABILITY
There needs to be action behind
At &SHUFL, we take responsibility and lead the way with the goal of being the greenest kitchen company in Europe. We aim to create a green agenda that enables you as a customer to make an informed, more sustainable choice. We want to create ripples in the water within our surroundings, our suppliers, and our competitors.
We have consolidated our sustainability efforts under the heading &ACTION. We have done that to promise ourselves and our customers that there must be action behind the words.
For several years, we have been working with &ACTION and have identified, through in-depth analysis, the three areas of focus where we can currently and most effectively contribute to a better climate. We can do that by being transparent with you as a consumer, so you can make an informed choice when you purchase. By prioritizing sustainability as much as design in our product development and by contributing to extending the lifespan of existing kitchens.
We want to be open and honest about the environmental cost of our products. It allows you to choose – not just based on design and finances – but also the environment, in terms of CO2.
Even though we hear about CO2 and its impact on the climate every day, it can be a somewhat abstract concept for most people. To make it easier to understand, we have compared the carbon footprint of our own products with three common items: beef, air travel, and streaming. We believe this is one of the keys to conscious consumption and a more informed choice.
CO2 PER COLLECTIONSustainability is at the top of the agenda when we develop products. We aim to improve our existing products and develop new, greener collections.
We have collected data from our suppliers and manufacturers, which has subsequently been analyzed in collaboration with environmental consultants. Based on the in-depth analyses, we have initiated several initiatives to reduce the carbon footprint of our existing products All new collections are designed with the lowest possible CO2 consumption in mind, and we continuously strive to influence our suppliers so that our experiences can benefit others as well.
READ ABOUT THE NEW COLLECTIONToo many well-functioning kitchens are thrown out because the countertops or cabinet doors have become unsightly, and on average, Danish kitchens are replaced after only 11 years, resulting in significant climate impact.
With &SHUFL keep™️, we encourage you to keep what you can, to reuse as much of your existing kitchen as possible, and perhaps only replace handles or doors.
We can produce new components for most newer kitchen systems, and our architects are happy to assist with solutions on how to optimize an existing kitchen. Then you can make a more environmentally friendly choice.
READ MORE ABOUT KEEPOur Common Future, Brundtland Kommissionen, 1987
Every time an existing kitchen cabinet with drawers is reused and its lifespan extended, we save the production of all these new components. Isn’t it wild?
Far too many well-functioning kitchens are thrown away because the worktop or kitchen doors have become ugly. With SHUFL keep™️, we want to make it easier to make a climate-friendly choice – to complement existing kitchens, and reuse as much as possible of the old kitchen, instead of replacing it all.
SHUFL keep™️ is for you who want to think about the environment. It’s for you, who have a kitchen that works fine, and where it’s just the kitchen cabinet doors or the countertop that are worn out. Read more here, and contact us if we can help you.
* DATA INFO: The calculation of CO2 emissions per collection is carried out by an external partner based on the PEF standard for furniture (Product Environmental Footprint) developed by the European Commission. Data includes materials, production, transportation, waste, and CO2 absorption. Errors and omissions excepted.
** INFO ABOUT AVERAGE KITCHEN: An average kitchen from &SHUFL consists of 17 m2 of fronts and countertops.